Transforming MILLIONS.co into a Design and Branding
Powerhouse.

Revolutionizing the Athlete-Centric Platform

During my tenure as Director of Design & Merchandising at MILLIONS.co, I played a pivotal role in transforming the platform into a thriving hub for athlete-fan engagement. From building scalable design systems to raising millions in funding, my contributions left a lasting impact on the platform’s growth and success.

MILLIONS.co Raises Over $12M in Funding    |   55+ Custom Apparel Designs Produced Daily   |   New Athlete Playbooks Launched   |   E-commerce UX Upgrade Boosts Conversions   |   Brand Guidelines Built from Scratch   |MILLIONS.co Raises Over $12M in Funding    |   55+ Custom Apparel Designs Produced Daily   |   New Athlete Playbooks Launched   |   E-commerce UX Upgrade Boosts Conversions   |   Brand Guidelines Built from Scratch   |

Building Full Design Systems from Scratch

I created scalable design systems to support MILLIONS.co’s rapid growth by:

  • Developing cohesive brand guidelines for consistency across platforms.
  • Creating reusable UI components to streamline workflows and ensure quality.

Driving Funding Growth with Strategic Efforts

Beyond design, I contributed to MILLIONS.co’s growth by:

  • Crafting a pitch deck that secured over $12M in funding.
  • Articulating the company’s vision through strategic storytelling and visuals.

Enhancing UI/UX for Fan Engagement

I improved MILLIONS.co’s platform by:

  • Simplifying navigation and functionality for a seamless user experience.
  • Upgrading the e-commerce interface to boost conversions and engagement.

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Building Full Design Systems from Scratch

I created scalable design systems to support MILLIONS.co’s rapid growth by:

  • Developing cohesive brand guidelines for consistency across platforms.
  • Creating reusable UI components to streamline workflows and ensure quality.

Driving Funding Growth with Strategic Efforts

Beyond design, I contributed to MILLIONS.co’s growth by:

  • Crafting a pitch deck that secured over $12M in funding.
  • Articulating the company’s vision through strategic storytelling and visuals.

Enhancing UI/UX for Fan Engagement

I improved MILLIONS.co’s platform by:

  • Simplifying navigation and functionality for a seamless user experience.
  • Upgrading the e-commerce interface to boost conversions and engagement.

.

Driving Innovation in Athlete Merchandise

I led the charge in creating innovative, athlete-centric products by:

  • Designing bold, personalized merchandise that resonated deeply with fans.
  • Collaborating directly with athletes to bring their visions to life, strengthening their connection to their audience.

Conceptualizing Playbooks for Team Collaboration

A major innovation I introduced was the concept of Playbooks—customized design and outreach guides for specific teams and athletes. These Playbooks showcased:

  • Design Options: A variety of tailored approaches for different athletes, reflecting their unique branding and fan engagement strategies.
  • Strategic Outreach: Highlighted how design, messaging, and merchandise could be leveraged to deepen athlete-fan relationships and drive sales.

This framework empowered teams to execute consistent, impactful campaigns across the platform.

Scaling Operations and Expanding Creative Output

To meet the growing demands of MILLIONS.co, I spearheaded the recruitment and management of a creative team, achieving:

  • 15 Freelance Designers: Coordinated a talented team to produce up to 55 custom apparel designs daily, meeting tight deadlines while maintaining exceptional quality.
  • Operational Efficiency: Streamlined workflows to ensure smooth collaboration across departments, enabling rapid scalability and delivery.

The Legacy of MILLIONS.co

During my time at MILLIONS.co, the platform achieved several key milestones:

  • A complete rebrand that elevated its visibility and appeal within the athlete demographic.
  • Scalable design and production systems to meet the demands of a fast-paced, high-growth industry.
  • Over $12 million raised, supporting the company’s continued expansion and success.
  • The introduction of Playbooks, a strategic tool for team design collaboration and outreach with athletes.