
Transforming MILLIONS.co into a Design and Branding
Powerhouse.
Revolutionizing the Athlete-Centric Platform
During my tenure as Director of Design & Merchandising at MILLIONS.co, I played a pivotal role in transforming the platform into a thriving hub for athlete-fan engagement. From building scalable design systems to raising millions in funding, my contributions left a lasting impact on the platform’s growth and success.

MILLIONS.co Raises Over $12M in Funding | 55+ Custom Apparel Designs Produced Daily | New Athlete Playbooks Launched | E-commerce UX Upgrade Boosts Conversions | Brand Guidelines Built from Scratch |MILLIONS.co Raises Over $12M in Funding | 55+ Custom Apparel Designs Produced Daily | New Athlete Playbooks Launched | E-commerce UX Upgrade Boosts Conversions | Brand Guidelines Built from Scratch |
Building Full Design Systems from Scratch
I created scalable design systems to support MILLIONS.co’s rapid growth by:
- Developing cohesive brand guidelines for consistency across platforms.
- Creating reusable UI components to streamline workflows and ensure quality.
Driving Funding Growth with Strategic Efforts
Beyond design, I contributed to MILLIONS.co’s growth by:
- Crafting a pitch deck that secured over $12M in funding.
- Articulating the company’s vision through strategic storytelling and visuals.
Enhancing UI/UX for Fan Engagement
I improved MILLIONS.co’s platform by:
- Simplifying navigation and functionality for a seamless user experience.
- Upgrading the e-commerce interface to boost conversions and engagement.
.
Building Full Design Systems from Scratch
I created scalable design systems to support MILLIONS.co’s rapid growth by:
- Developing cohesive brand guidelines for consistency across platforms.
- Creating reusable UI components to streamline workflows and ensure quality.
Driving Funding Growth with Strategic Efforts
Beyond design, I contributed to MILLIONS.co’s growth by:
- Crafting a pitch deck that secured over $12M in funding.
- Articulating the company’s vision through strategic storytelling and visuals.
Enhancing UI/UX for Fan Engagement
I improved MILLIONS.co’s platform by:
- Simplifying navigation and functionality for a seamless user experience.
- Upgrading the e-commerce interface to boost conversions and engagement.
.



Driving Innovation in Athlete Merchandise
I led the charge in creating innovative, athlete-centric products by:
- Designing bold, personalized merchandise that resonated deeply with fans.
- Collaborating directly with athletes to bring their visions to life, strengthening their connection to their audience.
Conceptualizing Playbooks for Team Collaboration
A major innovation I introduced was the concept of Playbooks—customized design and outreach guides for specific teams and athletes. These Playbooks showcased:
- Design Options: A variety of tailored approaches for different athletes, reflecting their unique branding and fan engagement strategies.
- Strategic Outreach: Highlighted how design, messaging, and merchandise could be leveraged to deepen athlete-fan relationships and drive sales.
This framework empowered teams to execute consistent, impactful campaigns across the platform.






Scaling Operations and Expanding Creative Output
To meet the growing demands of MILLIONS.co, I spearheaded the recruitment and management of a creative team, achieving:
- 15 Freelance Designers: Coordinated a talented team to produce up to 55 custom apparel designs daily, meeting tight deadlines while maintaining exceptional quality.
- Operational Efficiency: Streamlined workflows to ensure smooth collaboration across departments, enabling rapid scalability and delivery.
The Legacy of MILLIONS.co
During my time at MILLIONS.co, the platform achieved several key milestones:
- A complete rebrand that elevated its visibility and appeal within the athlete demographic.
- Scalable design and production systems to meet the demands of a fast-paced, high-growth industry.
- Over $12 million raised, supporting the company’s continued expansion and success.
- The introduction of Playbooks, a strategic tool for team design collaboration and outreach with athletes.
